[ Brand guidelines ]
The Deako brand
We make smart home lighting effortless, and our brand should feel the same. Here’s how Deako looks and sounds, with the files beside every rule.
Use these files to write about Deako, or to show Deako products you sell, build with or install. Please keep them as supplied. How to use them
In 2015, we reinvented the light switch. A Deako Connector is wired into the wall once. After that, switches plug in and swap in seconds, so a home’s lighting can change as the people in it do.
2015Founded
350,000+Homes
32 millionProducts
2×Inc. 5000, 2024 and 2025
The guidelines
Eight topics. Each page has the rules, the examples and the files.
[ Mission ]
Make the smart home effortless.
Our mission is to make the smart home effortless by delivering an everyday experience that’s powerful yet simple to enjoy. Our vision: change the way the world connects with their home.
- Smart
- Focused
- Transparent
- Challenging Respectfully
- Team First
- Best Ideas Win
- Accountability